Minimal, yet powerful design.
Connect and Create. Let's get to the soul of what you do with branding that reflects who you are.
By discussing your business ethos and utilizing market research, we create a distinct strategy that targets your intended audience.
Do any of the following sound familiar?
You need a refresh of your branding - logo, color scheme, or other items related to your business.
Your website is not optimized, has low customer engagement and does not feel aligned with your overall brand values and vision.
You feel that your branding, website, and online aesthetic lack the professionalism you exhude. You struggle with making design decisions that align with your goals.
You’ve been dedicating your energy to your business services, leaving no time to craft a compelling and visually appealing brand and website.
Branding and Logo
Your brand represents your business personality, values, and the quality you offer. It provides the framework for your marketing and shows your team - and the world - what you’re all about! We customize branding that is built around you so you can stand out while presenting your true self.
The Process
Phase 1: Discovery and Direction
A brand strategy and design direction are crucial as they provide a cohesive and purposeful framework for how a brand communicates its values, establishes a unique identity, and engages with its audience, ultimately fostering recognition, loyalty, and differentiation in a competitive market.
Phase 2: Logo Design and Exploration
The logo design and exploration phase of branding is a crucial and exciting stage in the process of establishing a brand’s visual identity. It involves a comprehensive exploration of various design concepts, creative brainstorming, and meticulous refinement to create a logo that embodies the essence of the brand.
Phase 3: Packaging It All Up
During this phase I will be combining the strategy and the chosen logo designs into a full brand guideline! I also will be spending time exporting all the file types and prepping the brand assets. It is time to get excited because you will have your own brand design in no time.
Phase 4: Delivery
Wohoo! This is when you crack open the champagne and celebrate. Your brand is now yours to keep and use! You can expect a brand guideline packet, all file types and the brand assets.
What's Included?
- Brand mood board for design direction
- Brand strategy including the values and mission statement
- Brand fonts (licenses sold seperately)
- Custom, hand drawn logo design including: Primary, Secondary, and Sub-mark Logo
- 3 initial concepts and 3 revisions during process
- Brand guidelines packet – directions on how to use your logo, colors, and fonts
- BONUS: Launch graphics to use for awareness promotion
- BONUS: Animated logo file to add to social media and video files
Website Creation
Your brand represents your business personality, values, and the quality you offer. It provides the framework for your marketing and shows your team - and the world - what you’re all about! We customize branding that is built around you so you can stand out while presenting your true self.
The Process
Phase 1: Discovery and Direction
A brand strategy and design direction are crucial as they provide a cohesive and purposeful framework for how a brand communicates its values, establishes a unique identity, and engages with its audience, ultimately fostering recognition, loyalty, and differentiation in a competitive market.
Phase 2: Logo Design and Exploration
The logo design and exploration phase of branding is a crucial and exciting stage in the process of establishing a brand’s visual identity. It involves a comprehensive exploration of various design concepts, creative brainstorming, and meticulous refinement to create a logo that embodies the essence of the brand.
Phase 3: Packaging It All Up
During this phase I will be combining the strategy and the chosen logo designs into a full brand guideline! I also will be spending time exporting all the file types and prepping the brand assets. It is time to get excited because you will have your own brand design in no time.
Phase 4: Delivery
Wohoo! This is when you crack open the champagne and celebrate. Your brand is now yours to keep and use! You can expect a brand guideline packet, all file types and the brand assets.
What's Included?
- Brand mood board for design direction
- Brand strategy including the values and mission statement
- Brand fonts (licenses sold seperately)
- Custom, hand drawn logo design including: Primary, Secondary, and Sub-mark Logo
- 3 initial concepts and 3 revisions during process
- Brand guidelines packet – directions on how to use your logo, colors, and fonts
- BONUS: Launch graphics to use for awareness promotion
- BONUS: Animated logo file to add to social media and video files